The all-of-government brand is used by State sector organisations on all their services and programmes.

There are three logo devices (brand signatures) to identify communications material as having been produced by the New Zealand Government. The All-of-Government Brand Technical Style Guide (attached below)  provides information about the different brand options, guidance on common applications and examples of incorrect application.

The technical style guide should be read in conjunction with the All-of-Government Brand Policy and Guidelines (also attached below). Design professionals unsure about which brand signature should appear on communications material should refer to these guidelines and/or consult with the government agency they are working with.

Jpeg files of the three brand signatures (logo devices) are attached below.  (The three brand signatures are also available on request in Illustrator and EPS formats, by emailing This artwork must be used for all applications. The approved all-of-government brands and visual designs cannot be modified.

The use of the All-of-Government Brand applies to all Public Service departments, non-Public Service departments in the Executive branch of government; and to Crown Agents as and where practical and appropriate. Other categories of Crown entity can use the brand if they wish, or as invited by Responsible Ministers.

The administration of the All-of-Government Brand is the responsibility of the State Services Commission.  Further queries can be directed to or phone 04 495 6600.

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