Ngā Horopaki Appendix A: Case Studies

In this Appendix, we look at some scenarios that might arise for public sector agencies or staff and provide guidance about the matters that should be considered.

Agency case studies

Scenario 1: Public sector agency advertising a future vision for New Zealand

Scenario 2: Advertising by a public sector agency of new products and services

Scenario 3: Public sector agency receives an information request from its Minister

Staff case studies

Scenario 4: Staff commenting in the media on the current government’s performance

Scenario 5: Staff appearing in publicity material that involves politicians

Advertising and publicity – short case studies

Scenario 6: Social media campaign to publicise community services

Scenario 7: Correction of misinformation

Scenario 8: Publicity of future services and benefits

Scenario 9: Consultation on proposed government policy that is politically controversial

The scenarios are intended to show the range of situations that can occur and the issues that might need to be considered in assessing their seriousness and deciding how to manage them. They are examples, not rules. In reality, sometimes a small difference in context or detail can make a critical difference. Agencies and staff will have to use their own judgement.